Strategic intelligence dossiers. From $199.
Compass produces a 15-chapter B2B strategic-intelligence dossier — PPC benchmarks, paid-social benchmarks, buyer journey, messaging frameworks, competitive landscape, positioning matrix, and a 3-year forecast. Sibling product to Consensus market-sizing reports.
We'll send a sanitized 15-chapter sample to your inbox within 24 hours — fully cited, real evidence, the same shape your dossier will take.
Strongest in Europe. Honest about the rest.
Compass v1 was built around CEE B2B-marketing publishers. Coverage tiers below reflect the actual depth of country-level evidence — pick a scope and you'll see exactly what you get.
- Chapters
- All 15 chapters
- Harvest
- Country-level IAB AdEx + SPIR + national publisher URLs
- Clusters
- CEE + DACH + EU clusters fully loaded
This is what Compass was built for — full evidence depth, named local competitors, geo-specific buyer-behavior signals.
- Chapters
- All 15 chapters
- Harvest
- EU-baseline harvest only (no national IAB URLs hardcoded)
- Clusters
- Pan-European clusters + Brave / Exa retrieval fills the gaps
Solid coverage from IAB Europe, Statista, WARC cuts. Competitive landscape relies more on search-retrieval than curated harvest URLs.
- Chapters
- 12 chapters (Ch 9, 10, 11 are CZ-gated and don't generate)
- Harvest
- No country-specific harvest URLs; relies on Brave + Exa
- Clusters
- Generic B2B clusters — evidence thinner per chapter
We'll deliver, but ask the desk first. Pricing is case-by-case (typically Standard tier with a scope note) and we'll surface evidence gaps up-front rather than ship a thin dossier.
Coverage is iterating — as we add more country-specific harvest URLs (IAB AdEx PDFs, national publisher feeds), Available tiers move up to Best for. Not seeing your country? Tell the desk and we'll prioritize it.
Strategic intelligence dossiers
Qualitative + benchmark-driven. For agencies, B2B marketers, and PE/VC diligence teams who need to size up a competitive landscape, benchmark performance-marketing channels, and anchor a positioning thesis.
- 15-chapter dossier
- PPC, paid-social, buyer-journey, messaging
- Named competitors + positioning matrix
- Publisher-cited (IAB AdEx, SPIR, LinkedIn, WordStream)
- Same-day delivery from $199
Market-sizing reports
Quantitative + decision-grade. For corporate-strategy desks, buy-side analysts, and investment committees who need a TAM, CAGR, segment split, and country breakdown they can defend to a CFO.
- 30-chapter report
- TAM, CAGR, 5-region × 10-country breakdown
- 17-year timeline · committee sign-off
- Five evidence classes · seven-model validation
- From $799 — instant access
Brief in. Cited dossier out. Same day.
Three steps from commission to delivery — fully automated retrieval and synthesis, then a short QA hold before the file lands in your inbox.
Send your brief
Paste the buyer's ask verbatim, pick a vertical, set the geographic scope. Optional: drop the client's domain for the Pro tier's auto-scan.
Compass generates
Cluster-driven retrieval against 16 publisher sources, per-chapter LLM synthesis with citations, then a coherence + quality pass. Per-chapter retry on failure.
Delivered to your inbox
PDF (A4 or landscape on Pro), Excel chart export on Standard+, numbered references section, Verified ✓ badges per chapter. Same-day for all tiers; 4-hour priority on Pro.
Brief, Standard, Pro — priced per dossier
Pick a tier on the scope you need. No retainer lock-in, no subscription. Every tier ships publisher-cited evidence with numbered references and per-chapter Verified ✓ badges.
Compass Brief
The 7 essentials
Core benchmarks + buyer-journey + messaging + tactical playbook. Single-geo scope, publisher-cited.
- Scope
- 7 chapters · single geo
- Delivery
- Same-day · A4 PDF
- Best for
- Early-stage marketers and agencies validating a channel-mix hypothesis.
- PPC + paid-social benchmarks (CPC, CTR, CPL)
- Conversion behavior & buyer-journey commentary
- Messaging frameworks + value-prop templates
- Tactical playbook with 5+ named plays
- Numbered [n] citations → References section
- A4 PDF export · publisher-cited evidence
- Single geographic scope
- Same-day delivery
Compass Standard
The full 15-chapter dossier
Everything in Brief plus geographic deep-dives, competitive landscape, positioning matrix, and 3-year forecast.
- Scope
- All 15 chapters
- Delivery
- Same-day · A4 PDF + Excel
- Best for
- Agencies + B2B SaaS validating market entry or building a strategic anchor.
- Everything in Brief
- CZ / CEE / DACH / EU / EMEA deep-dives
- Competitive landscape (5–15 named agencies)
- 2×N positioning matrix with whitespace map
- 3-year forecast (base / upside / downside)
- A4 PDF + Excel chart export
- Verified ✓ badges per chapter
- Multi-geo scope · publisher-cited
Compass Pro
Personalized + analyst call
Everything in Standard, personalized to your client: site auto-scan, competitor discovery, named-recipient masthead, plus a 30-min analyst call.
- Scope
- All 15 chapters · personalized
- Delivery
- 4h priority · landscape PDF
- Best for
- Pitching agencies, due-diligence projects, enterprise sales-enablement.
- Everything in Standard
- Client site auto-scan (homepage + services + cases)
- Competitor auto-discovery with name-lookalike filter
- Named-recipient masthead (Prepared for [Name])
- Landscape A4 PDF + Excel export
- 30-minute analyst consultation call
- 4-hour priority delivery queue
- Methodology appendix on request
All tiers include numbered citations and publisher attribution. Need volume pricing or white-label? Talk to the analyst team.
Free access by application
Journalists, academics, non-profits, and pre-seed founders can apply for a complimentary dossier. Reviewed by the editorial desk on a case-by-case basis.
What lands in your inbox.
Brief tier delivers chapters 1–7. Standard and Pro deliver all 15. Pro adds the client-personalization layer on top — site auto-scan, competitor discovery, named-recipient masthead.
Executive summary
Market context & spend
PPC benchmarks
Paid social benchmarks
Conversion behavior
Buyer journey & committee
Messaging frameworks
Value-prop templates
Czech deep-dive
CZ vs CEE peers
CZ vs Western Europe
Competitive landscape
Positioning matrix
Tactical playbook
3-year forecast
Why Compass isn't a generic agency deck.
Benchmark-driven
CPC, CTR, CPL, demo-to-close — figures from IAB AdEx, SPIR, LinkedIn Marketing Solutions, WordStream, and 12 more publishers.
Named competitors
Ch 12 surfaces 5–15 named agencies/vendors with HQ, differentiator, ICP. No 'top 3 competitors' generics.
Buyer-journey grain
Where the committee forms, who blocks, what messaging unlocks a demo — drawn from CEB/Gartner buyer research.
Positioning matrix
2×N matrix with named placements, commentary, and a whitespace map for strategic anchoring.
Messaging frameworks
Value-prop templates by buyer archetype + objection map + proof-points checklist.
Geo deep-dives
Czech deep-dive plus CZ-vs-CEE and CZ-vs-Western-Europe comparisons. DACH, EU, EMEA available.
3-year forecast
Base / upside / downside scenarios on channel mix, CPM drift, and buyer-behavior shifts.
Publisher-cited
Every figure traces to a numbered citation. Verified ✓ badge per chapter. References section at dossier end.
Three patterns we see most.
Pro · $499
Agencies pitching new business
Run Compass Pro on the prospect's site — the dossier names the prospect's actual competitors, places them on a 2×N positioning matrix, and ships a tactical playbook the agency can use as the back of a proposal.
Standard · $299
B2B SaaS expanding to CEE
Compass Standard on a Czech / CEE / DACH geo scope, vertical-specific. Buyer-journey + messaging chapters anchor a market-entry playbook before the team commits a sales hire or paid-media budget.
Pro · $499
PE/VC diligence on agencies
Run on a portfolio agency's home geography to validate competitive position and pricing power. Ch 12 (named competitors) + Ch 13 (positioning matrix) + Ch 15 (forecast) frame the investment thesis.
Compass Pro · Czech B2B agency · Q2 2026
“Compass placed eight named Czech agencies on a positioning matrix our team had been arguing about for months. The competitive-landscape chapter alone replaced two weeks of desk research — we finalised the pitch deck in two days instead of two weeks.”
Delivered to date
12 +
personalized Compass Pro dossiers across CZ, CEE, and DACH agencies in the first rolling quarter.
Launch period · figures reflect early-access cohort (Mar–May 2026). Client names withheld; full case studies available on request to the analyst team.
Every chapter runs a quality-check + retry on schema failure. If >2 chapters can't deliver, the dossier downgrades to PARTIAL and we surface exactly which chapters fell through — re-run only those without paying retrieval cost twice.
Before you commission.
How is Compass different from Consensus?
Consensus produces 30-chapter market-sizing reports — TAM, CAGR, segmentation, country breakdowns. Compass produces 15-chapter strategic-intelligence dossiers — performance-marketing benchmarks, buyer behavior, positioning, competitive landscape. Compass is qualitative + benchmark-driven; Consensus is quantitative + market-sized.
What does "same-day delivery" actually mean?
Generation itself completes in 8–15 minutes — cluster retrieval + per-chapter LLM synthesis + coherence pass. Then a short QA hold and the dossier lands in your inbox. Standard tier: same-day, typically within a few hours. Pro tier: 4-hour priority queue, guaranteed. Every dossier runs the same per-chapter quality check + retry pipeline — failures fall back to a partial-delivery status with the missing chapters clearly flagged.
Which industries / verticals are supported?
B2B SaaS, industrial / manufacturing, financial services, professional services, and ecommerce-B2B have dedicated source clusters. General B2B falls back to a horizontal agency-landscape positioning matrix. Vertical scope drives Ch 12 (competitive landscape) and Ch 13 (positioning matrix) precision.
What does "client personalization" mean on the Pro tier?
We auto-fetch your client's homepage, services pages, and case studies via Exa extractContent, then run Exa findSimilar to discover their actual competitors (with a name-lookalike filter so brightbox doesn't return brightnest). Ch 12, 13, and 14 prompts inject this client context — the dossier names your buyer's actual competitors instead of generic archetypes.
What if some chapters can't be generated from the evidence?
Per-chapter retry runs each chapter twice on failure. If more than two chapters can't deliver, the dossier status downgrades to PARTIAL and the delivered/missing chapter set is recorded in the manifest. You can re-run only the missing chapters from your workspace without re-paying retrieval cost.
Can I commission a dossier on a custom vertical or geography?
Verticals: yes — the form accepts custom values and widens the source cluster selection automatically. Geography: see the Coverage section above. CZ / CEE / DACH / EU is the strong zone (all 15 chapters, country-level harvest). EMEA + Western Europe is fully available. US / APAC / LATAM is beta — we deliver, but the 3 Czech-specific deep-dive chapters won't generate and pricing is case-by-case. Always email the desk first for non-European scopes.
Still unsure? Talk to the analyst team — we map your brief to the right tier in under 10 minutes.
A publisher-cited strategic-intelligence dossier on your desk the same day.
From $199 for the 7-chapter Brief, $299 for the full 15-chapter Standard, $499 for the client-personalized Pro tier with a 30-min analyst call.