Purex
Purex is the brand name of a popular laundry detergent in the United States, Canada and other countries. Founded in 1921. (Wikidata)
Purex's strongest tracked position is the Laundry Detergent Pods Market at an estimated 0.5% share in a market growing at 6.5% CAGR.
Meridian Consensus tracks Purex in 1 market across 1 industry (consumer). Estimated in-market revenue is $60M, the sum of share × market size across appearances — a modeled figure, not reported company revenue.
Share and revenue figures are Meridian model estimates reconciled through the publish-gate validator, not audited financials. Methodology
Market positions
| Market | CAGR | Share |
|---|---|---|
| Laundry Detergent Pods Market | 6.5% | 0.5% |
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Purex: frequently asked
Meridian Consensus tracks Purex in 1 market: Laundry Detergent Pods Market ($11.9B), spanning consumer.
Purex's strongest tracked position is the Laundry Detergent Pods Market, a $11.9B market growing at 6.5% CAGR, where it holds an estimated 0.5% share as of June 2026.
Across Meridian-tracked markets, Purex's closest peers are Procter & Gamble, Henkel AG & Co., Unilever, Church & Dwight, Reckitt Benckiser Group, with the largest overlap in the Laundry Detergent Pods Market. Peer mapping is based on co-appearance in the same tracked markets.
No. Share and revenue figures on this page are model estimates produced by Meridian's research pipeline and committee-reviewed before publication; they are not audited or exchange-filed financials. Market-level sizings are reconciled against external sources during the publish gate.
Adjacent markets in consumer
Tracked markets in the same industry where Purex is not among the named operators. Each carries Porter Five Forces, SWOT, country analysis, and a full competitor table.
Operators that compete with Purex
Purex's closest peers across Meridian-tracked markets are Procter & Gamble, Henkel AG & Co., Unilever, among others, ordered by how many tracked markets they share with the operator.
- 1 sharedProcter & GambleTop overlap · Laundry Detergent Pods
- 1 sharedHenkel AG & Co.Top overlap · Laundry Detergent Pods
- 1 sharedUnileverTop overlap · Laundry Detergent Pods
- 1 sharedChurch & DwightTop overlap · Laundry Detergent Pods
- 1 sharedReckitt Benckiser GroupTop overlap · Laundry Detergent Pods
- 1 sharedKao CorporationTop overlap · Laundry Detergent Pods
- 1 sharedColgate-PalmoliveTop overlap · Laundry Detergent Pods
- 1 sharedLion CorporationTop overlap · Laundry Detergent Pods
- 1 sharedNice GroupTop overlap · Laundry Detergent Pods
- 1 sharedBlue MoonTop overlap · Laundry Detergent Pods
Or browse the full A–Z operator directory for any company in the catalogue.
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